Unpeople double down on their vision ahead of a stacked summer festival run

Words by Felix Bartlett | April 21, 2026

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unpeople are back with their first new music of 2026, unveiling the powerful new single and video clouds.

With a huge summer on the horizon, including appearances at Slam Dunk Festival, Rock for People and Download Festival, the band are wasting no time setting the tone for what’s to come.

Made up of Jake Crawford, Luke Caley, Em Lodge and Richard Rayner, the quartet use clouds to reaffirm their identity and creative independence. As Jake explains, the track is “essentially about not letting yourself be influenced by what other people think you should be doing to get ahead artistically, and trusting your own vision and process.”

Reflecting on the band’s early days, he adds: “I could feel myself being pulled in lots of directions when we started the band, and I’m glad we stuck to our guns. This song feels like a perfect representation of that – ‘not buying it’, whether that’s quick fixes or jumping on trends, musically or in how we present ourselves.”

Watch the video below:

Catch the band live at the following:

unpeople 2026 tour dates

May

23 Hatfield Slam Dunk Festival
24 Leeds Slam Dunk Festival

June

3-6 Sölvesborg Sweden Rock Festival
10-14 Hradec Králové Rock for People
11-13 Interlaken Greenfield Festival
14 Donington Park Download Festival
19-21 Scheeßl Hurricane Festival
19-21 Neuhausen Ob Eck Southside Festival
27 Copenhagen Copenhell

July

17-18 Joensuu Ilosaarirock

August

1 Manchester RADAR Festival
3 Torquay The Foundry